• HELLO.

    I'M CSABA

     

     

     

     

     

    Creative Director, Copywriter, Marketing strategist

    Building

    B R A N D S

    for 25 yrs.

     

  • Who I Am. What I Do.

     

    I am a creative person who was not dedicated enough for being a real artist or a blooded businessman but I could bond quite well these 2 scenes with creative solutions.

     

    I believe in brands that make products, services beloved.

    I write great copies, headlines, claims, articles, posts.

    I work with words but I imagine in pictures and I think in concepts.

    I build strategies for all channels and creative concepts for campaigns, brands that wanna last long on the market.

     

    After 25 years in advertising business - including 17 excellent years flying with Red Bull, one of the greatest brands of all time – I have given myself a break just for starting, trying with my own brand, named We Are Men - Premium Natural Skincare For Men. Thus I had the opportunity to experience what was business life about out of the ivory tower of "advertising", selling, packaging, everything... risking money.

    I was always a responsible man for others' budget and after this experience I have an even greater sight on all.

     

  • Be essential.

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    Copywriting is about to make stories brief, impactful and essential.

    That's what I do when I am working on a brand's communication;)

  • Works. Brands.

    A few works from the selection of brands.

    Red Bull Friends HUN VO

    TV-spot

    We Are Men

    Natural Skincare

    for men

    Video for the social launch

    Haas Natural products

    Social video for the launch of the dedicated Facebook page.

    Polifarbe Platinum

    TV-spot

    Haas Natural puddings

    TV-spot

    Vitasip vitamins

    TV-spot

    Haas Quittin gellings

    TV-spot

    Red Bull Pilvaker

    musicvideo

  • Professional experience

    1994-

    Copywriter, Team leader, Creative director

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    We Are Men - Natural Skincare for Men

    Owner, brand developer

    wearemen.eu

    2018

     

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    Kastner

    Creative director, regional supervisor of Red Bull in Scandinavian and Adriatic countries

    2001-2018

    Clients: Red Bull 360, Toyota, Mercedes-Benz, edHaas, Polifarbe, McDonalds, Puma, Inter-Európa Bank

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    McCann CRM

    Creative director

    2001

    Clients: Opel, Maggi

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    FCB

    Creative director

    2000-2001

    Clients: Chrysler, Mercedes-Benz

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    Scholtz & Friends

    Team leader copywriter

    1999-2000

    Clients: Inter-Európa Bank (the picture on the right is really just an illustration)

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    DDB Lexington

    Copywriter

    1997-1999

    Clients: Levi's, Clorox, Audi

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    GGK Budapest

    Copywriter

    1994-1997

    Clients: Pepsi, Skoda, Audi, Gyermely tészta/pasta, Pécsi Sörfőzde

  • Mátrai Vulklán

    The challenge was to create a new wine brand out of a small family vinery in the historical region where big names rules the business. The story of its heritage came from the vulcanic soil of Mátra – literally.

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    Intro copy

    The creatures of the Mátra volcano watch over our wines and spirits fiery. Just as there is a debate about the exact location of the eruption that formed the Mátra volcano, we do not know when the divine clan myths born in its lava were first heard. Before you question the existence of these mythological figures, just taste our wines!

  • Education 

    Oxford Brooks University

    Faculty: Extraordinary management

    1993-1995

    College for Foreign Trade

    Faculty: marketing communications

    1990-1993

    ELTE Ságvári Endre Gyakorló Gimnázium (Trefort)

    1980-1988

  • Skills

    Things I've picked up over the years

    360 communication, brandbuilding, copywriting, leading creative works, brandbuilding workshops

    English, Tennis, Interior design

  • Email me.

    In an emergency call me.

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    kurucsaics@gmail.com

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    +36203880881