HELLO.
I'M CSABA
Creative Director, Copywriter, Marketing strategist
Building
B R A N D S
for 25 yrs.
Who I Am. What I Do.
I am a creative person who was not dedicated enough for being a real artist or a blooded businessman but I could bond quite well these 2 scenes with creative solutions.
I believe in brands that make products, services beloved.
I write great copies, headlines, claims, articles, posts.
I work with words but I imagine in pictures and I think in concepts.
I build strategies for all channels and creative concepts for campaigns, brands that wanna last long on the market.
After 25 years in advertising business - including 17 excellent years flying with Red Bull, one of the greatest brands of all time – I have given myself a break just for starting, trying with my own brand, named We Are Men - Premium Natural Skincare For Men. Thus I had the opportunity to experience what was business life about out of the ivory tower of "advertising", selling, packaging, everything... risking money.
I was always a responsible man for others' budget and after this experience I have an even greater sight on all.
Be essential.
Copywriting is about to make stories brief, impactful and essential.
That's what I do when I am working on a brand's communication;)
Works. Brands.
A few works from the selection of brands.
Red Bull Friends HUN VO
TV-spot
We Are Men
Natural Skincare
for men
Video for the social launch
Haas Natural products
Social video for the launch of the dedicated Facebook page.
Polifarbe Platinum
TV-spot
Haas Natural puddings
TV-spot
Vitasip vitamins
TV-spot
Haas Quittin gellings
TV-spot
Red Bull Pilvaker
musicvideo
Professional experience
1994-
Copywriter, Team leader, Creative director
We Are Men - Natural Skincare for Men
Owner, brand developer
wearemen.eu
2018
Kastner
Creative director, regional supervisor of Red Bull in Scandinavian and Adriatic countries
2001-2018
Clients: Red Bull 360, Toyota, Mercedes-Benz, edHaas, Polifarbe, McDonalds, Puma, Inter-Európa Bank
McCann CRM
Creative director
2001
Clients: Opel, Maggi
FCB
Creative director
2000-2001
Clients: Chrysler, Mercedes-Benz
Scholtz & Friends
Team leader copywriter
1999-2000
Clients: Inter-Európa Bank (the picture on the right is really just an illustration)
DDB Lexington
Copywriter
1997-1999
Clients: Levi's, Clorox, Audi
GGK Budapest
Copywriter
1994-1997
Clients: Pepsi, Skoda, Audi, Gyermely tészta/pasta, Pécsi Sörfőzde
Mátrai Vulklán
The challenge was to create a new wine brand out of a small family vinery in the historical region where big names rules the business. The story of its heritage came from the vulcanic soil of Mátra – literally.
Intro copy
The creatures of the Mátra volcano watch over our wines and spirits fiery. Just as there is a debate about the exact location of the eruption that formed the Mátra volcano, we do not know when the divine clan myths born in its lava were first heard. Before you question the existence of these mythological figures, just taste our wines!
Education
Oxford Brooks University
Faculty: Extraordinary management
1993-1995
College for Foreign Trade
Faculty: marketing communications
1990-1993
ELTE Ságvári Endre Gyakorló Gimnázium (Trefort)
1980-1988
Skills
Things I've picked up over the years
360 communication, brandbuilding, copywriting, leading creative works, brandbuilding workshops
English, Tennis, Interior design
Csaba Kurucsai © 2024